Example label

Chocolate brownie PPDS label example

A worked chocolate brownie label for UK PPDS rules: name of the food, full ingredients, allergens emphasised. Butter is milk; dark chocolate often brings soya lecithin.

Reviewed 22 September 2026 against official guidance.SourcesNot legal advice.

The label

Ingredients label · 60 × 40 mmExample

Chocolate Brownie

Ingredients: Caster sugar, Butter (MILK), Free range EGGS, Dark chocolate (cocoa mass, sugar, cocoa butter, emulsifier: SOYA lecithin), WHEAT flour, Cocoa powder, Sea salt.

Example Bakery

What this teaches

Butter is milk; dark chocolate often brings soya lecithin.

Is this PPDS?

If this item is packed on your premises before the customer chooses it, treat it as PPDS: name + full ingredients with allergens emphasised.

Questions

Is this always PPDS?

Only if it is packed before selection and sold by the same business from the same premises or location. Packed to order is different.

Can I copy this label exactly?

Use it as a teaching example. Your supplier specs and recipe weights must drive your real label.

Official sources

Everything on this page traces back to these. Where they and we disagree, they are right — tell us and we'll fix it.

Labelling guidance for prepacked for direct sale (PPDS) food productsFood Standards Agency / GOV.UK
Introduction to allergen labelling for PPDS foodFood Standards Agency / GOV.UK