Natasha’s Law and distance selling

Two layers of information

Distance selling often needs allergen information before the customer commits to buy, plus whatever must appear on the food when it is supplied. A click-and-collect brownie that was packed in your kitchen before selection still needs a proper ingredients list on the pack when it is handed over.

Common business models

• Website orders collected from the same café — pack labels still required for prepacked items
• Phone orders for preboxed cakes — label the box; confirm allergens when taking the order
• Marketplace or courier delivery — clarify who is the food business operator and whose label applies

What to do this week

1. Map each sales channel: in-person, phone, web, apps
2. For each PPDS product, ensure the pack label is complete
3. Publish or provide allergen information at the pre-order stage where distance rules require it

Questions